NCDs & Bonds

What Are NCDs & Bonds?

NCDs (Non-convertible debentures) are debt instruments used by large corporations and governments to raise long-term funds at a fixed interest rate. NCDs cannot be converted into stocks or shares. Simply put, it is a loan certificate or a loan bond that guarantees the payment of the specified amount plus interest. 


Bonds are long-term investments generally issued by government & financial organizations to raise funds at a lower interest rate. These are secured investments, as one can sell the assets and get back their funds when failing to repay. In addition, bonds can be converted to stocks (in the case of Convertible Bonds). 

What Are NCDs & Bonds?
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The Simple Journey

How NCDs & Bonds Work: A Beginner's Guide

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Step 1: Select the instrument
Decide between an NCD or a bond based on your goal: steady income, capital preservation, or a defined maturity date.
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Step 2: Check credit quality & terms
Review the issuer's credit rating and financial strength, then compare coupon/interest rate, tenure, payout frequency, and whether it's secured or unsecured.
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Step 3: Earn interest (and manage price risk)
Most NCDs and bonds pay periodic interest. If you sell before maturity, your price can move with interest rates and issuer perception.
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Step 4: Get principal at maturity
If held to maturity and the issuer pays on time, you receive principal back. Many investors use a maturity ladder to spread reinvestment decisions.

ℹ NCDs vs Bonds: what to look at first

Start with credit rating and issuer strength. Then compare interest/coupon rate, tenure, and whether the instrument is secured or unsecured. Remember: “higher return” usually means “higher risk”, so don’t choose on rate alone.

Types of NCDs & Bonds

Non-Convertible Debentures

1. Secured NCDs

Secured NCDs are backed by the issuer company's assets. In a stress scenario, the security cover can offer an additional layer of comfort compared to unsecured instruments—though it does not remove risk entirely.

  • Backed by assets: Security is created on specified assets of the issuer.
  • Return profile: Usually fixed interest, paid monthly/quarterly/annually depending on the issue.
  • What to check: Credit rating, security cover, issuer cash flows, and repayment schedule.
  • Best For: Income seekers who want higher yield than many deposits but still prioritise structure and safety.
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Non-Convertible Debentures

2. Unsecured NCDs

Unsecured NCDs are not backed by specific assets. Repayment depends largely on the creditworthiness and financial discipline of the issuer, so credit analysis and diversification become even more important.

  • No asset backing: Higher reliance on issuer balance sheet strength.
  • Typically higher rates: Often higher than secured NCDs to compensate for additional risk.
  • What to check: Rating history, debt levels, and interest coverage ratio.
  • Best For: Investors comfortable with credit risk and strong diversification discipline.
Bonds

3. Government Bonds

Government bonds are issued to fund public spending and are generally considered among the safest from a credit standpoint. However, if you sell before maturity, prices can fluctuate with interest-rate movements.

  • Strong credit profile: Typically low default risk compared to corporate issuers.
  • Rate sensitivity: Longer maturities can move more when rates change.
  • Best For: Conservative investors seeking stability and predictable coupons.
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Bonds

4. Corporate & Municipal Bonds

Corporate bonds are issued by companies, while municipal bonds are issued by local bodies. These can offer higher yields than government bonds, but credit risk and liquidity vary widely across issuers.

  • Higher yield potential: Compensation for credit and liquidity risk.
  • Ratings matter: Prefer strong issuers and avoid chasing unusually high coupons.
  • Best For: Investors seeking income with proper credit due diligence.
Bonds

5. Convertible & Zero-Coupon Bonds

Convertible bonds may be converted into shares (as per terms), adding equity upside and volatility. Zero-coupon bonds do not pay periodic interest; they are issued at a discount and redeemed at face value at maturity.

  • Convertibles: Blend of debt + equity features; risk-return depends on conversion terms.
  • Zero-coupon: No coupons; returns accrue to maturity, but prices can be rate-sensitive.
  • Best For: Goal-based investors and those who understand structure-specific risks.
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The Three Pillars of Compounding Success

Key Takeaway: Don’t choose NCDs or bonds on interest rate alone. Prioritise credit quality, diversify across issuers, and match maturities to your goal date. Structure beats guesswork in fixed-income investing.

Step 1

Start Early

Start early so you can spread purchases across time and avoid locking your entire investment at one interest-rate point.

Step 2

Stay Consistent

Stay consistent with issuer-quality filters and diversify. Concentration in a single issuer or sector is an avoidable risk.

Step 3

Build a Ladder

Stagger maturities so you get periodic cash flows and maturity proceeds that can be reinvested at prevailing yields.

Income

Fixed Interest Income

Most NCDs and many bonds offer fixed coupon/interest payouts, making them useful for predictable income planning (subject to issuer paying on time).

Yield

Higher Return Potential

Quality corporate bonds and NCDs may offer higher yields than many bank products, but that extra return comes with credit and liquidity risk.

Quality

Safety via Ratings

Higher-rated instruments can improve safety, but ratings are not guarantees. Use issuer diversification and understand secured vs unsecured structures.

Liquidity

Liquidity Options

Many listed bonds/NCDs can be sold before maturity, but liquidity and price can vary. Plan with the assumption you may need to hold to maturity.

Tax

Tax Considerations

Tax treatment differs by instrument and holding mode. Evaluate post-tax yield, and confirm whether TDS applies based on current rules.

Factors to Consider Before Investing

Before buying any NCD or bond, review the issuer’s ability to repay and the structure’s risks. These checks help you avoid “high rate, high regret.”

The Golden Rule

NCDs and bonds can be excellent for income—but only when the issuer quality and product structure are sound.

  • Prefer quality and diversification over the highest coupon.

  • Match maturity and liquidity needs so you are not forced to sell at the wrong time.

Credit Rating of the Issuer

Credit ratings provide a starting point for judging repayment risk. Use them as a filter—not the only decision factor.

  • Check: Current rating, rating outlook, and any recent downgrades.

  • Prefer diversification across issuers even within the same rating bucket.

Debt Level

High leverage can pressure cash flows during downturns. Lower debt and stronger cash generation generally improve repayment comfort.

  • Check: Debt-to-equity, total borrowings trend, and maturity profile.

  • Avoid over-concentrating in highly leveraged issuers even if the coupon looks attractive.

Capital Adequacy Ratio

For banks and NBFCs, capital adequacy indicates how well the institution can absorb losses. Stronger capital generally means higher resilience.

  • Check: CAR/CET1 levels and whether they are comfortably above regulatory minimums.

  • Compare peers in the same segment rather than viewing the number in isolation.

Provisions for Non-Performing Assets

For lenders, NPAs and provisioning show asset quality and how conservatively losses are recognised. Weak asset quality can hurt future repayments.

  • Check: Gross/Net NPA trends, provisioning coverage, and collection performance.

  • Prefer issuers with stable asset quality through cycles.

Interest Coverage Ratio

Interest coverage shows how easily a company can service its interest obligations from operating profits. Higher coverage usually signals better comfort.

  • Check: EBITDA/Interest trend and margin stability.

  • Watch for one-time profits that artificially inflate coverage.

The Golden Rule

NCDs and bonds can be excellent for income—but only when the issuer quality and product structure are sound.

  • Prefer quality and diversification over the highest coupon.

  • Match maturity and liquidity needs so you are not forced to sell at the wrong time.

Credit Rating of the Issuer

Credit ratings provide a starting point for judging repayment risk. Use them as a filter—not the only decision factor.

  • Check: Current rating, rating outlook, and any recent downgrades.

  • Prefer diversification across issuers even within the same rating bucket.

The Rupeeco Advantage: Finance Meets Freedom

Why Choose Rupeeco for Your NCD & Bond Journey?

  • âś“
    Simplified Investment Experience

    An intuitive platform to compare NCDs and bonds by rating, coupon, tenure, and payout frequency—especially useful for first-time fixed-income investors.

  • âś“
    Personalized Recommendations

    Share your goals, timeline, and risk appetite to get shortlists of bonds/NCDs and a ladder plan aligned to your needs.

  • âś“
    Zero Commission, Full Transparency

    Clear rates, clear maturity amounts, and no hidden charges—so every rupee you save is easy to plan around.

  • âś“
    Invest Anytime, Anywhere

    Track interest payouts, maturity dates, and reinvestment reminders easily from your smartphone.

  • âś“
    Financial Education Hub

    Learn with practical guides on credit ratings, YTM, liquidity, and issuer-health checks before you invest.

  • âś“
    Bank-Grade Security

    Your data is protected with advanced encryption, and we highlight key risks clearly so you invest with eyes open.

  • âś“
    Dedicated Support

    Get guidance from experienced investment advisors via call or chat whenever you need help.

  • âś“
    Goal-Based Planning

    Plan for retirement or any life goal with laddering reminders and renewal alerts aligned to your timelines.

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